Signing on for a "Guitar Hero" game was a "no brainer," according to Metallica drummer Lars Ulrich.
"When 'Guitar Hero' came to us in April of last year, we said yes very quickly," Ulrich told Billboard.com on Friday during the quartet's drop-in appearance at the South By Southwest music conference to promote "Guitar Hero: Metallica," which comes out March 29.
"It seemed like the next step - a whole other platform for musicians to reach an audience. If we talk about this in five years, I think it will turn into an expected way to release an album," Ulrich said.
Metallica released its latest album, "Death Magnetic," through "Guitar Hero" as well as through traditional retail and download sites, and Ulrich acknowledged that it might have helped to bring a younger audience to the band. "What blows me away is six months into the (album) experience how young the audience continues to be," he said. "We see whole armies of 10-year-olds who weren't listening to music when 'St. Anger' was released. In a world where music has so much competition, this is a great gateway for them into the music."
Guitarist Kirk Hammett -- who revealed that he beat Ulrich the one time he played "Guitar Hero: Metallica" ("He stormed off") -- added that he hopes the game inspires those young fans to learn how to play instruments for real.
